It's not uncommon to see a difference between the number of visitors reported by your website analytics (like Google Analytics) and the number of contacts identified by RAEK. This discrepancy often stems from the fundamental difference in how each system tracks and identifies users.
Website Analytics:
- Focus: Measuring website traffic and user behavior.
- Tracking: Tracks website sessions, which are periods of activity by a user on your site.
- Counting: Counts each session, even if the same user visits multiple times.
- Timeframe: Typically reports data within a specific timeframe (e.g., daily, weekly, monthly).
RAEK's EchoID:
- Focus: Identifying and resolving unique individuals.
- Tracking: Employs persistent identification methods (like fingerprinting) to recognize users across sessions and devices.
- Counting: Counts each unique individual only once, regardless of how many times they visit your site.
- Timeframe: Identifies users across all time, not just within a specific window.
The Key Difference:
Website analytics tools like Google Analytics focus on measuring website traffic and user behavior within a specific timeframe. They count each session, even if the same user visits multiple times.
RAEK's EchoID, on the other hand, focuses on identifying unique individuals across all time. Once a user is identified, they are not counted again, regardless of how many times they visit your site or how many sessions they generate.
Why This Matters:
Understanding this difference is crucial for accurate data interpretation. While website analytics provide valuable insights into website traffic and user behavior, RAEK's EchoID gives you a more accurate picture of your unique audience, enabling more effective targeting and personalization.
In Summary:
- Website Analytics: Counts sessions.
- RAEK's EchoID: Identifies unique individuals.
If you have any further questions, please don't hesitate to contact our support team.